Bringing Web 2.0 to University Admissions – UCAS 2.0

With everyone’s mind firmly on the new term and University and College admissions, @universityboy has just published an interesting article about the challenges facing students with great grades that are failing to secure places on their desired courses.  This is clearly a big problem for Universities and the admissions service, UCAS. Against that background, my thoughts […]

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UnMarketing by Scott Stratten

Social Media has turned marketing upside-down, given it a good shake

Jay Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. The rise of Social Media has changed the world of marketing completely in the last 18 months and books like the one described here help the rest of us keep […]

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Twitter’s Evan Williams blogs for Google’s ears

Twitter’s Evan Williams blogs for Google’s ears

Last Thursday Twitter’s CEO Evan Williams published a fairly innocuous looking blog article about Twitter’s 3rd-party app ecosphere, giving some insight into their recent acquisitions, like that of Tweetie on the iPhone, which is now Twitter for iPhone. The long and the short of the piece is that as Twitter’s usage continues to grow (up to […]

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Apple Launches Ping, Facebook Blocks It

Apple launched its new social network for music, Ping, to the usual fanfare and Steve jobs keynote, but it’s become clear that a spat with Facebook is now coming between their potentially very interesting service and mainstream adoption. Facebook are clearly the leading social network globally, with over 500m users globally, and are presumably playing […]

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Report on Challenges, Application and Benefits of Social Media in Higher Education Institutions

Picked up on  this report on the challenges, application and benefits of social media in higher education institutions from Mario Creatura’s excellent blog. For convenience, here’s a direct link to the report itself. The article communicates the findings of qualitative and quantitative research conducted by Jadu (providers of content management systems), with the key findings […]

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